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Thursday, September 24 · 11:00 AM MT · free
Free live masterclass for LDS e-commerce founders
A 60-minute working masterclass + up to 30 minutes of live Q&A.
Walk in with Q4 still scattered across notes, ideas and half-finished plans. Walk out with the framework, the priorities and a working plan for the biggest buying season of the year.
We'll map the offers, promotions, traffic, email and SMS, and conversion priorities that belong in your Q4 plan — while making sure the numbers behind them actually work.
Thursday, September 24 · 11:00 AM Mountain Time (1:00 PM ET / 10:00 AM PT)
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The opportunity
Customers don't suddenly become ready to buy on Black Friday morning.
Throughout Q4 they're shopping for gifts, watching for offers, discovering new brands, buying things they've wanted all year — and spending money differently than they do the rest of the year.
The opportunity isn't to run a bigger discount. It's to have a better plan.
Another promotion to build. Another email you forgot to send. Another Sunday night realizing you still don't know what you're doing next week.
And if you've ever found yourself checking Shopify during Sunday School — well, you're among friends.
A good Q4 plan isn't just about making more sales. It's about making the important decisions before everything gets busy, so you can spend less time reacting, execute with more confidence, and have more room for your family, your calling, your faith and everything else you're trying to be present for.
A better plan means knowing:
What you'll work through
You won't leave with 75 new marketing ideas and no idea what to do first. We'll work through the core decisions that create a strong Q4 plan — and you'll have a workbook to finish afterwards if we move faster than you can fill it in.
So instead of waking up every Monday wondering what to promote next, you already know what matters — and can put your energy into executing it well.
Map your major promotional windows so you know what you're selling, when you're selling it, and why someone should buy now.
Go beyond “20% off everything”. Bundles, thresholds, gifts with purchase, discounts — ways to make an offer compelling without giving away margin you didn't need to.
Where your major campaigns fit across the season, and how to use email and SMS to capture, nurture and convert more of the attention you're generating.
Who you're trying to reach, what matters to them, and the messages and creative you'll need to bring qualified people into your store.
A simple Q4 readiness check to find the improvements worth making on your website before you pour more traffic into it.
One of the most important calculations an e-commerce founder can understand: how much you can actually afford to pay to acquire a new customer.
How the time works
We move quickly through the framework and the major Q4 decisions. You may complete much of the workbook live, and we'll show you exactly what to finish afterward.
We won't teach you Ads Manager or write your emails in the room. We'll work out which flows need to exist, which creative you need and what you can afford to pay for a customer — enough understanding and structure to go and do the work well.
Then David and Derek stay for up to 30 minutes of live Q&A. Bring the thing that's keeping you stuck: ads, email, offers, conversion, profitability, your promotional calendar, anything Q4.
And underneath all three
That's why we'll also show you how to think about allowable customer acquisition cost — so you're not celebrating revenue in January while wondering where all the money went.
A simple way to think about e-commerce growth
The framework we'll use to build your Q4 plan. Growth gets much easier to understand once you stop treating marketing as a collection of tricks.
A product people actually want, supported by an offer, a website and a customer experience that make it easy to say yes.
Product-market fit. Offer. Conversion. Economics.
The right people discovering your product, through strong creative, messaging and traffic.
Audience. Creative. Meta. Organic. Partnerships.
Email, SMS and ongoing communication that builds the relationship and turns customers into customers again.
Capture. Follow-up. Campaigns. Retention.
Real e-commerce growth
Same store. Same season. Better systems, better planning, better execution.
$80,340.59
$271,722.88
$80,340→$271,723+238% YoY
These are real Shopify screenshots from a store I help grow.
That growth didn’t come from one hack, one lucky ad or one Black Friday weekend. It came from improving the same fundamentals we’ll work through in this masterclass: stronger offers, better acquisition, more intentional email and SMS, better conversion, and a clearer Q4 plan.
I’m not promising you the same result. I’m showing you the kind of system and decision-making that helped create it.
A word from Derek
Ambition is good. Building something meaningful is good. Providing for our families, creating jobs and serving customers well are good things. But the business should support the life and the values you're trying to build — not quietly consume them.
As founders it's easy for the business to follow us everywhere. Long hours, constant decisions and always having one more thing to check make it hard to be fully present anywhere else.
Derek Crimin will spend a few minutes on what he's learned about continuing to develop the person behind the business — spiritually, mentally, physically and relationally.
The kind of business you build is influenced by the kind of person you're becoming while you build it.
Presenter
David Love
E-commerce founder + growth strategist
David has spent years building and growing e-commerce businesses from both sides of the table — as a founder, and as a marketing strategist helping other brands grow. He is a co-owner of Tiny 3D Temples, now a seven-figure e-commerce brand, and a partner in Come Follow Me FHE.
Through eCommHarvest he helps founders understand the marketing systems behind their businesses — Meta advertising, email and SMS, conversion strategy and offers — so they can grow more profitably without depending on an agency to explain their own business to them.
His goal isn't to turn founders into full-time marketers. It's to help them become better e-commerce CEOs.
Special guest
Derek Crimin
Founder, B.O.M.Socks
Derek is the founder of B.O.M.Socks, an e-commerce brand he has grown from an idea into a successful seven-figure business serving customers throughout the Latter-day Saint community.
Along the way he has learned firsthand what it takes to keep developing as a founder while managing the demands of a growing company. He'll share a short perspective on building the person behind the business — and why that still matters when the campaigns and responsibilities start piling up.
Thursday, September 24 · 11:00 AM Mountain Time · free
Q4 is coming either way. Spend an hour now deciding how you want to approach it, instead of spending the next three months reacting to it.
A 60-minute working masterclass + up to 30 minutes of live Q&A, with David Love and Derek Crimin. You'll get the workbook, work through your strategy with us live, and leave knowing exactly what to finish next.
Save my seat →Free to attend. Workbook included.